Recently, the memory foam industry has shown a new trend of accelerating to intelligent transformation. Industry enterprises have increased investment and innovation in intelligent hardware, personalized customization, etc., and continue to introduce new products with richer features to meet the increasingly diversified needs of consumers.

l Many leading enterprises layout intelligent hardware

Some of the industry's leading enterprises are actively exploring the application of intelligent technology in memory foam products. For example, the intelligent memory foam mattress launched by Zoobao Group integrates heart rate monitoring, sleep analysis and other functions, which can analyze the user's sleep quality in real time and give optimization suggestions. The smart pillow developed by Haijun Technology can remotely control the temperature, music and other functions through APP, providing users with a more intelligent and comfortable sleep experience.

l Personalization and customization into a new hot spot

In addition to intelligent, memory foam companies also target the market demand for personalized customization. Waldo and other well-known brands use 3D scanning technology, according to the characteristics of the consumer's body type, for its customized memory foam mattresses and pillows. Some companies have also introduced adjustable hardness of memory foam pillows to meet the different preferences of user groups. Personalized customization effectively enhance the consumer's purchase of adhesion.

l Diversified product development into a new kinetic energy

In order to expand market space, memory foam enterprises have increased in other emerging product categories of development efforts. Some companies began research and development of memory foam sofas, office chairs and other furniture products, but also the launch of memory foam pillows, lumbar cushions and other diversified products to meet the needs of consumers in various scenarios of home life.

In general, intelligent and personalized customization is becoming an emerging trend in the memory foam industry, and diversified product development will also become the focus of the future development direction of enterprises. Enterprises in the industry need to continue to increase technological innovation and product R & D investment to meet the increasingly diversified needs of consumers, to maintain their market competitiveness.